Official telecaster Prasar Bharati has got Life Insurance Corporation, Maruti, Suzuki, Insurance Regulatory and Development Authority (IRDA), Indian Oil Corporation, BSNL and Samsung on board as sponsors for telecast of the forthcoming Beijing Olympics. But with the tournament starting on August 8, Prasar Bharati is yet to have a presenting sponsor.
The deal is expected to be struck at $150 million (about Rs 600 crore). If the deal goes through, it will mark the entry of Indian companies in Hollywood studios.
In yet another move to strengthen his association with the Sony Group, Spice Chairman B K Modi is in talks to buy stake in Sony BMG, the group's music subsidiary.
In two years, Mumbaikars will be able to take the waterway, forking out Rs 70 for a 45-minute journey between the city's commercial centre Nariman Point and its suburbs in Borivali, while enjoying the Arabian sea breeze. The high power committee chaired by Maharashtra chief secretary Johnny Joseph, in a meeting on Thursday, has finalised the bidding criteria for the ambitious passenger water transport project along the western coast of Mumbai.
Consider this. Leading broadcaster Star India's mobile interactive division, Star Mobile Entertainment -- which made some serious headway in the space by launching a service whereby mobile users could opt to view soaps from across Star India's network -- recently reviewed its operational strategy.
Twenty20 cricket is back again, but this time in an international avatar. The Board of Control for Cricket in India is expected to offer telecast rights for the Champions Twenty20 tournament in which domestic clubs from various countries will battle it out for top honours this September.
NDTV Imagine, the entertainment wing of Prannoy Roy-promoted NDTV Network, is close to forming a 50:50 joint venture with Manmohan Shetty - the former promoter of Adlabs - to enter film production.
As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Commercials aired during the original show time will also be re-run without charging advertisers additional fee, said sources. In other words, an advertiser will get three times more air time on Star Plus for the same amount it had paid originally.
The battle for subscribers in the direct-to-home space is set to get hotter, with new player Big TV expected to fire a price war. Anil Dhirubhai Ambani Group's Big TV will be commercially launched sometime in May and is looking at tying up over 5 to 5.5 million subscribers even before its launch.
Bollywood's King of Romances Yash Chopra is flexing his muscle once again over revenue-sharing with theatre chains.
Vijay Mallya, whose team Royal Challengers will take on Shah Rukh Khan's Kolkata Knight Riders in the inaugural match in Bangalore, has already got busy counting the cash.
The consortium of Sony Entertainment Television and World Sports Group, which paid BCCI $60 million (Rs 240 crore) as the telecast rights fee for the first season of the Twenty 20 league has already recovered its money. Sony-WSG will together earn around Rs 380 crore (Rs 3.8 billion) worldwide from the league. Sony is confident of selling 11,800 seconds across 59 matches, at a premium. Vodafone, Godrej, Hyundai, Coca-Cola & Max New York and StanChart has already booked spots.
Star India is close to forming a joint venture with Kerala-based television broadcaster Asianet to launch a bouquet of regional channels. The deal comes after the failure of Star's joint venture with Ekta Kapur-controlled Balaji Telefilms to operate regional channels last April to get off the ground. Sources at Star said the broadcaster will hold a majority stake in the joint venture.
With hundreds of theatre screens coming up across India in 2009, Texas Instruments (TI) - a leading semiconductor technology company - is eyeing the Indian cinema market with its digital light processing (DLP) technology. TI has patented the DLP technology. In DLP projectors, the image is created by small mirrors laid out in a matrix on a semiconductor chip known as a Digital Micromirror Device (DMD).
With less than a month to go for the two mega television shows - Kya Aap Paanchvi Pass Se Tez Hai of Star Plus and the BCCI-promoted Indian Premier League on Sony - companies have lined up in right earnest for sponsorship deals with the broadcasters. Star Plus has signed on a string of advertisers for the Shah Rukh Khan-anchored show. These include confectionery brand Halls, Pidilite Industries, Havells India, L'Oreal India, Tata Sky, Parle Products etc
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Star Plus has signed up telecom major Airtel as the presenting sponsor for the Shah Rukh Khan-anchored Kya Aap Panchvi Pass Se Tez Hai. According to sources, the deal has been struck at Rs 40 crore. The Airtel deal follows on the heels of its competitor Vodafone signing up as the presenting sponsor for the Indian Premier League on Sony TV.
Bollywood is yet to catch up with Hollywood when it comes to gaining profits from film websites.
If you watch television, you just cannot miss the colourful, new fund offering advertisements by mutual funds talking about India's growing economy and how investing in them is likely to fetch great returns
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